Irma Shyle

2 Questions 4 Answers 0 Followers

Questions related from Irma Shyle

Can anyone recommend research papers about impact of country of origin in brand equity or in consumer behavior?

Impact of country of origin in the brand equity.

26 June 2015 7,907 15 View

What are the marketing strategies to be successful in the bottom of the pyramid markets?

Bottom of the Pyramid, because of the global crisis is growing sharply. Can infiltrate the companies in these markets with the same products and with the same marketing strategy as in other markets?

26 February 2015 8,999 7 View