H Mr Iyal

Would you be willing to say a little more about your research interests/aims?

You might also want to contact Daniel Halpern and Jennifer Gibbs: 

https://www.researchgate.net/publication/257252787_Social_media_as_a_catalyst_for_online_deliberation_Exploring_the_affordances_of_Facebook_and_YouTube_for_political_expression

Article Social media as a catalyst for online deliberation? Explorin...

Thank you very much Rozalia and Marthinus, these articles will be quite helpful in terms of my general research.

If you are referring to Youtube messages per se then yes; once you use semiotics as your principle for analysis, you can basically analyse any media transmitted message from that perspective, regardless of the media outlet (whether TV or Youtube as in your case). 

Hi,

I think it will be good to further clarify the question. What exactly is YouTube message?  In comparison with TV, do you mean analysis of advertisementsocial? 

There are many different ways to analyze media texts, such as television or online video.

But any single way of analyzing is not all appropriate for all texts.  You need to consider the video, or the category of videos, and determine if it contains fertile ground for rich semiotic analysis.  

If they do, then certainly use it.  .  

Thank you very much Michael W. Marek and Mitja Lorencic, very helpful advice.