Emmanuel Mogaji

6 Questions 63 Answers 0 Followers

Questions related from Emmanuel Mogaji

Watching in Landscape, Reading in Portrait. Any empirical proof?

I observe that we watch in landscape (Cinema screens, Television and PowerPoint presentations) while we read in portrait (Newspapers, Magazine and Journal Publications). Any empirical proof please?

20 February 2016 8,790 4 View

What are your thoughts about media and emotional appeal channels?

I am working on emotional appeals in advertisement and it will be nice to get your thoughts and opinions about what I describe as media and emotional appeal channels. I consider emotional appeals...

04 July 2015 9,853 6 View

Does the orientation of an advert - landscape or portrait have any influence on its effectiveness?

I will like to find out if there is any empirical findings to suggest it the orientation of any advertisment has an influence on its effectiveness. For example advertisements in large sizes has...

13 March 2015 2,306 13 View

Do you think Churches and other religious organisations need to advertise?

Even without advertisement, we are all aware of some kinds of religious belief, but it appeared people are loosing interest in things of God, there is rise in the numbers of atheist, is it time...

13 February 2014 3,571 10 View

Can COVID-19 be branded?

While I am not taking the health implications of the Coronavirus for granted and recognises that the pandemic has affected everyone around the world, I ask if coronavirus is a recognised brand?...

01 January 1970 4,693 2 View

Call for Book Chapters Marketing Higher Education in Africa: Challenges and Opportunities.

Call for Book Chapters Marketing Higher Education in Africa: Challenges and Opportunities. Editors: Emmanuel Mogaji, University of Greenwich, UK Felix Maringe, University of the Witwatersrand,...

01 January 1970 4,970 8 View