I have no article to share but I'm interested to your posted question. I work on-line in education industry. I would like to connect my thought to this question, "In what and why teaching this subject (marketing) may be different from the other subjects in management education?" Business, Entrepreneurship, Marketing, and Management (BEMM) are different discipline but interrelated and interdependent to one another. The BEMM are intertwined. Management involves the following principles or functions: planning, directing, leading, organizing, and control. These functions of management apply to Business, Entrepreneurship, and Marketing. Thus, Marketing Management focuses on planning, directing, leading, organizing, and controlling of production, promotion, pricing, and placement of products and services. Business Management focuses on planning, directing, leading, organizing, and controlling of buying and selling operation. Entrepreneurial Management focuses on planning, directing, leading, organizing, and controlling of the creation, discovery, and introduction of new products and services.

The main focus of  Business, Entrepreneurship, Marketing, and Management will guide educator how to design teaching-learning program.

The limitation I experienced in on-line education is reaching the level of understanding of the learner. On-line education needs creativity, and flexibility to reach the learner in the teaching-learning transaction. Learners learn on their own pace, time, and place. In my experience the most important in using the theory of transactional distance is the willingness, degree of interest and readiness of the learner, creativity and flexibility of the teacher, and suitability of learning design.

 Thanks so much Florencia and Ivo, I appreciate your responses. It will indeed help me in my work

My pleasure Madrid Catherine all the time.

Dear Madrid Catherine,

I am a Marketing Basics teacher at the "Gestión" Faculty.

I had access to these three documents but I didn´t read them

I hope will be usefull for you.

JM