I am currently looking for a topic for my Bachelor thesis and I am really interessted in the interplay between language and marketing. Thus, I was wondering whether there has been research on how audio priming could affect the outcome of the framing effect? I have already done some research on the topic but did not really find something.
There is the well known Mozart effect and I though maybe different types of music could increase more risk taking behaviour or more emotional behaviour. I have already found some studies that the mood influences the framing effect, wether people react more rational. Basically, I am interested on influencing the outcomes of framing effects, because there is already research on how it can be overcome. The basic idea is that commercials use specific frames and music to influence consumer behaviour or memory of a brand.
You may refer to publication by Millward Brown given in their website. You can refer to the following link http://www.millwardbrown.com/global-navigation/blogs/post/mb-blog/2016/02/08/bernie-sanders-ad-leverages-the-power-of-music
You might like to refer to the environmental psychology literature. This examines the effects of environmental stimuli (including sound) on human behaviour. Sounds like interesting research, so I wish you well.
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