if u give detail syllabus it is easy to suggest book but number of books are available on amazon and snapdeal one is principles of marketing by Adrain Palmer one of good book

Thanks dear Dr. Meena- but as I mentioned I'm looking for a textbook on Tourism Marketing not on Principles or Introduction to Marketing. I was looking on Amazon for a textbook with a good review but most of them are specialized on destination and place branding more than taking the general scope of the tourism marketing. Other are focusing on the management strategies and hospitality aspects more than implementing the Marketing strategies and focusing on the practical tools.

This was the one my lecturers suggested when I was a student: Marketing for hospitality and tourism  by Philip Kotler, John Bowen, James Makens

I recommend Marketing for Hospitality and tourism by Phlip Kotler, James Maken.. this is really a good text book for undergraduate students.

Hudson S. (2008) Tourism and Hospitality Marketing: A global perspective SAGE Publications Ltd, London

Middleton VTC, Clarke J. (2001) Marketing in Travel and Tourism, Butterworth, Heinnemann, Oxford

Bennett JA, Strydom JW (2001). Introduction to travel and tourism marketing. Lansdowne, RSA: Juta and Company Ltd.

My favourite tourism marketing book...for many reasons. perfect for students:

Morgan, N., Pritchard, A. & Pride, R. (2011) Destination brands. Managing place reputation, Oxford: Butterworth-Heinemann (3rd edition)

I recommend these books, interesting in area of tourism marketing on undergraduated and postgraduated level:

Kotler, P., Bowen, J., & Makens, J., Marketing for hospitality and tourism, 6/E, Pearson New International Edition, London, 2013.

Middleton, V.T.C., Fyall, A., Morgan, M., Ranchhod, A., Marketing in Travel and Tourism, 4ed, Butterworth BH Heinemann, Oxford, 2009.

Holloway, C.J., Marketing for Tourism,4rd ed., Pearson Education Ltd., London, 2004.

Morrison, M.A., Hospitality and Travel Marketing, 4rd ed., Cengage learning, London, 2009.

Shoemaker, S, Shaw, M., Marketing Essentials in Hospitality and Tourism, Pearson Education, 2007.

Hsu, C, Tourism Marketing, John Wiley & Son, New York, 2008.

Hudson, S., Tourism and Hospitality Marketing, Sage, London, 2008.

McCabe, S., Marketing Communications in Tourism and Hospitality, 19th ed., Elsevier Science, 2008. 

Hello Dear Professor

I send you this link on google books and I hope it will match you request

https://books.google.dz/books?id=Zs9VZcfBjccC&pg=PA3&dq=overview+of+tourism+marketing&hl=fr&sa=X&redir_esc=y#v=onepage&q=overview%20of%20tourism%20marketing&f=false

my best regards  

hello one more time you can check this link 

http://en.booksee.org/s/?q=introduction+to+tourism+&e=1&t=0

Marketing for Tourism by Holloway is a good book. The fourth edition that I am referring to is 2004 publication; you may check out if a newer version is available. 

A recent study is the 3 book series "Marketing Hotels and Tourism" - Book 1 is WEBSITE (perfecting website presence) - Book 2 Digital Media (creating your online media network) - Book 3 Technology (in progress)

Amazon - https://www.amazon.com/Hotel-Digital-Media/dp/1980271259

Learn More http://markhat.com/digitalmedia/