I am looking for a up-to-date textbook with practical examples and easy-to-follow illustrations. Also the book should be easy-to-read and facilitated gradual knowledge building for undegrad level?
dear dana
Kotler is possible to read books in the field of marketing has many books
There are many areas in marketing any side can even help you need
with best wishes
Dr. Salem specialization in Marketing
I do agree with Ms. Rodula. You might also see the book tittle "Services Marketing" by Zeithalm, Britner and Grimler. This book is also very useful for business students. Zeithalm is considered as the Guru of services marketing.
Thanks a million dear friends. It seems that I'll go with Wirtz and Lovelocks' textbook - it the best available one so far.
Thanks for the invaluable attachment dear Rodoula
Dear Colleagues,
Yes Wirtz and Lovelocks' textbook it's the best
Here you have another reference of Lovelock
https://www.ebsglobal.net/EBS/media/EBS/PDFs/Services-Marketing.pdf
BEst
To complement Lovelock and Wirtz which are also my favorites, you can take a look to “Services Marketing: Integrating customer focus across the firm” by Alan Wilson and Valerie Zeithaml, and Zeithalm and Bitner’s “Services Marketing”.
Another widely used book on service marketing is by the marketing legend prof. Christian Grönroos : Service Management and Marketing: Customer Management in Service Competition
Check the book at this link: https://www.amazon.com/Service-Management-Marketing-Customer-Competition/dp/0470028629
At Hanken School of Economics this is main study book for undergrad students.
It's necessary to know the syllabus & depth to which the topics are covered, and also what is the course duration (credits etc.,). In the absence of this information, it is difficult to recommend the appropriate text book . There are, of course excellent books on the subject, but recommending any book will depend on the application.
To begin with chapter on services by Kotler in Marketing Management. For depth Christopher Lovelock's Services Marketing.
Services Marketing: Global Edition by Christopher Lovelock, Jochen Wirtz published by Pearson
dear Dana Kakeesh
1.Management and Marketing of Services Author(s): Peter Mudie and Angela Cottam
2. Marketing Plans for Service Businesses, Second Edition: A Complete Guide
Author(s): Malcolm McDonald, Adrian Payne
3. Principles of Service Marketing and Management ,Author(s): Christopher Lovelock Christopher H. Lovelock
4. Services Marketing Management, Third Edition (Services Marketing Management)
Author(s): Peter Mudie, Angela Pirrie
5.Services Marketing: Concepts, Strategies, & Cases, 4th Edition
Author(s): K. Douglas Hoffman, John E.G. Bateson
with best wishes
salim
We use Lovelock, Patterson & Wirtz published by Pearson. It is well set out and includes diagrams, models etc. Also, we have an Australian edition so it is tailored to our local requirements.
Services Marketing by Lovelock is one of the best books in which everything is explained in a lucid way with examples and is suitable for students studying basics of services marketing as it is explained with lots of situations and examples to have a better understanding of the subject.
Service marketing by Rajendra Nargudhkar examines all aspects of service marketing in the Indian/Asian setting . A book easy to understand with lot of contextual material.
Services Marketing by Lovelock & Wirtz is one of the best book to use at the undergraduate level. Concepts are explained in a comprehensive manner giving examples and there are number of case studies which can be used at the classroom. Also Services Marketing by Gremler, Bitner and Zeithaml can be used where necessary also.
Hi Dana, I will suggest Services Marketing by Steve Baron. publisher: Palgrave London. I currently use it and you can request a complimentary copy from Palgrave.
Try with this book..Probably this may fulfill your requirement...
https://www.scribd.com/document/18037862/Principles-of-Service-Marketing-and-Management