Moniruzzaman Sarker

3 Questions 18 Answers 0 Followers

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Is there any underlying theory that explains CBBE model and its relationship?

Hi scholars, I have been searching for appropriate underlying theory that explains the relationship among the variables of customer based brand equity model. I came across of "Associative Network...

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Are there any scales or items to measure the Brand Consistency?

Branding, Brand Equity, Brand Attitude

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How can service brand equity be measured?

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