Moniruzzaman Sarker

3 Questions 19 Answers 0 Followers

Questions related from Moniruzzaman Sarker

Is there any underlying theory that explains CBBE model and its relationship?

Hi scholars, I have been searching for appropriate underlying theory that explains the relationship among the variables of customer based brand equity model. I came across of "Associative Network...

27 October 2016 3,710 8 View

Are there any scales or items to measure the Brand Consistency?

Branding, Brand Equity, Brand Attitude

19 July 2016 9,613 6 View

How can service brand equity be measured?

28 December 2015 648 6 View