Miscommunication, ie either missed or manipulated or miss timed including tackling potential new age cyber threats, understanding the scope of the disruption these threats pose to a nation's government, businesses and citizens alike, and the requisite elements needed in creating a strong to secure Digital India.

http://cio.economictimes.indiatimes.com/news/digital-security/a-secure-digital-india/49934535

Many Many thanks Doctor Khrishan. Indeed, this poses a very big challenge for all the stakeholders involved in the virtual exchange system. More importantly, it may jeopardize the trial and/or the adoption of many online services

This phenomenon is intrinsic to any e-transformation. Confusion is influenced by perceived trust, usefulness, connectivity, disrupting behaviour of technology induced point of interfaces etc. It is well discoursed in e-commerce and e-business paradigm. 

Thank you very much for your Dr Misra, what I meant by consumer confusion is more related to information overload. Have you please any studies that had addressed this issue from this specific perspective and which were conducted in an emergent economy? 

Best regards

Check the case of Google and their ethical dilemma in search engine results (Check Turban book)... Second, how websites promote their products... would businesses use AI/predictive analytic to confuse consumers' choices.

Misinformation is false (misleading) information that influence targeted people (audience) to behave against their desire to the advantage of the source. Misinformation is part of ruses (deception) or propaganda strategy as lines of operations to unlock an adversary centre of gravity to the advantage of source

You might be interested in our new book, Misinformation and Mass Audiences: https://utpress.utexas.edu/books/southwell-thorson-sheble-misinformation-and-mass-audiences