I am currently researching the potential of virtual reality to strengthen a brand and to build customer loyalty. Does anyone have experience in this area or knows of a study which I could use?
Linnea Hansson, Anton Wrangmo, Klaus Solberg Søilen (2013), "Optimal ways for companies to use Facebook as a marketing channel", Journal of Information, Communication and Ethics in Society, Vol.11, No. 2, pp 112-126