In addition, whenever studying cognitive bias, a must is to take into account attentional bias in relation to attentional strategy. Objective measures of attentional strategy during focussed versus divided attention and during passive attention do differ in terms both in terms of behavioral AND brain wave measures. You will find more details in my papers on ATTENTION and attentional stratefies - see my papers on my site.  I will be pleased to provide more answers to your questions, Jacinthe Baribeau

The Hartman Value Profile measures a respondent's emotional bias, or valence, towards each of the three dimensions of the Intrinsic, Extrinsic, and Systemic. To find out a bit more about this instrument, you can visit: www.hartmaninstitute.org, or get back to me and I'll be glad to share with you some of the work that formal axiologists are doing to measure cognitive habit patterns, including valences. Cliff

There are as many empirical instruments to measure cognitive biases as there are cognitive biases. So first narrow your question to a bias that interests you.

Thank you All,  I appreciate your inputs. They are very helpful. 

I am trying to study the cognitive biases from the perspective of consumer decision making. 

Luke, Thank, I found  IATs helpful in finding the "strength of association" and I am trying to understand this more. Especially, if any specific IAT can help me determine  a specific cognitive bias, let's say; status quo bias. 

Cliff, thank you the information on the Hartman's VP measures.  It appears very close to what I am after,  This also stems other curiosity such as how this can be used to detect a particular bias. Are you aware of any work which does that? 

John, you are right about zeroing in to some of the biases. Although part of my search is to find the biases and their related empirical work which affects the most in decision making process. Wondering if there are such a list?

Thank you again.

Regards,

Jay