Jay Akhawri

3 Questions 4 Answers 0 Followers

Questions related from Jay Akhawri

Are there any consumer segmentation based on E.M.C.B Scale?

Hi, I am trying to find if any consumer behavior study/work has attempted to segment consumers based on EMCB scale - ref: Ethically minded consumer behavior: Scale review, development, and...

09 October 2018 1,306 3 View

How to semantically validate a message frame developed to test the Framing effect?

Hi, I have developed few message frames to test the framing effect (Kahneman, Tversky, 1979) and wondering if there are guidelines to semantically validate a message frame developed to test the...

27 January 2018 7,134 3 View

Are there any empirical instruments to measure some cognitive biases?

Hi, Are there any standard empirical instruments to measure cognitive biases? Regards, Jay

14 December 2015 6,282 4 View