The 2050 European Green Agreement, as well as the Global Green Agreement, emphasized that it should be easier for investors and companies to identify environmentally sustainable investments and ensure that they are credible. This could be done through clear labels for retail investment products and by developing a green bond standard that facilitates environmentally sustainable investment in the most convenient way. For example, in its 2021 work program, the European Commission emphasized "a people-friendly economy" as a priority and emphasized the importance of continuing to make progress on sustainable financing, in particular by proposing a European standard on green bonds. (Impact assessment accompanying the Communication "Enhancing Europe's climate ambition in 2030
Investing in a climate-neutral future for the benefit of our people”(SWD / 2020/176 final). Furthermore, it introduces a set of rules that issuers of green bonds must follow in order to call a bond a "European green bond" or "EuGB", as well as for green bonds issued by the World Bank or other global financial institutions.