I'm interested in how R2P, which covers mass atrocity crimes  (genocide, ethnic cleansing, crimes against humanity and war crimes) gained essentially "most favored norm" status while competing normative candidates covering much wider scale human suffering and loss of life such as extreme poverty and HIV/AIDS comparatively failed. I'm interested in how the sociological literature on social problems as well as the IR literatures on norm contestation and argumentation might help me make sense of this puzzle. 

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