Any survey examples which show the effect of demographics, environment and marketing mix on attitude formation?

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Ben Lowe

How about this recent article?

http://www.tandfonline.com/doi/abs/10.1080/0267257X.2014.971044#.VLQpt3vLIls

Krishnan Umachandran

In the 1990s marketing to women focused on their challenges of balancing family and career.
Many Generation Y women

have had career mothers,

participated in organized sports, and

benefited from the Internet’s providing a marketspace that makes gender, race, and ethnicity invisible

Two-career families

Greater household incomes

Less available time for family activities.

Purchase roles are changing

Purchase patterns are changing

http://www-rohan.sdsu.edu/~renglish/370/notes/chapt03/