Participation depends on the individuals but I do not think I will attend this kind of conference. There are many publications, books and guidelines on Smart PLS and I even receive weekly emails on tips to using the software.
I think it can be beneficial if you want to become an expert on PLS related analysis. This time, Josepha Hair is the guest speaker I guess. Moreover, still, PLS has got grey areas that may be addressed within the conference and academic debates. I wish I could do, but I do not attend.
It is the foremost conference on the PLS-SEM methodology. All the big guys in the area would be there. It has been drawn to October now. I am not too sure if it would still happen with this global problem of COVID-19. You shoulf consider submitting a paper for the conference
This will be a great platform to share ideas and applications in several fields. This can be done online, not necessarily attending physically. There are new engagements, canonical findings from diverse fields through the PLS-SEM applications. It is a must participate conference that I will encouragement practitioners and academicians to attend.
A list of special issue CFPs are available for the conference once you submit a good paper you have a chance of being invited to submit an expanded version for the special issue. Check out the CFPs her e