08 October 2023 6 1K Report

The Brundtland Commission knew or should have known in 1987 they were dealing with a sustainability problem when they concluded that we needed to go beyond business as usual to solve the social and environmental crisis associated with business as usual since 1876, they knew or should have not that this needed a sustainability fix not a sustainable development patch.

If they would not have mixed up a sustainability problem with a sustainable development problem they would have had 3 choices: a) to recommend going red markets if they were giving priority to the social sustainability problem they documented; b) ) to recommend going green markets if they were giving priority to the environmental sustainability problem they documented; and c) ) to recommend going sustainability markets if they were giving priority to the socio-environmental sustainability problem they documented. Instead, they recommended sustainable development, a patch to the issues, that does not take us neither close to the beyond business as usual model they asks us to go.

Then, the Rio + 20 process came along settling the sustainable development discourse by prioritizing the environmental issue and hence, deciding to go green economies, green growth, and green markets.

And this raises the question, Will the period 1987 to 2012 be known in the history of economic thought as a great sustainability thinking failure period?

What do you think?

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