Will big data impact market segmentation in tourism?

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Shankar Lal

It should effect, in my view.

Shivam Garg

It will affect the tourism market for sure. Big Data has left no industry untouched by its advantages.

Here's an article that justifies it up to some extent -

https://data-flair.training/blogs/big-data-in-travel-industry/

Prof. Gheita

Dear Ernesto Batista Sánchez

It is useful to better understand customer needs and allocate marketing finance effectively.

The potential importance of Big data is growing. Nevin Hammam