I am using siRNA knock down to evaluate changes in gene expression in cancer cells. I found that GAPD is an unsuitable reference gene for my system given that it highly variates between experimental conditions. I then tested a set of other reference genes. I found some of them being pretty stable between conditions but I noticed that the interpretation of each experiment can be different. For example I noticed a decrease in HIF1A gene when normalizing to ALAS1 but no change when normalizing to RPS18. Why is this?