With his tirade against advertisement and communication laying claim to the throne of philosophy, Deleuze seems to have had the lower hand: not only has philosophy lost the throne of concept-making, but a trivial Google search with input “Logos”, does not return the logos of philosophy – in fact, it returns the logos of multinational corporations.
My question now is: Is there any comparative discussion of the two meanings of Logos, in philosophy and elsewhere? Is there any philosophical or political project aimed to work out such situation? How to start answering the question: Who Owns Logos?