Make a survey of prospect students and analyze their job based on industry demands

Balance Score Card is a proper tool to find the ratio that corresponded to the customer among the other components of the BSC

Prof. Tareq Shareef Younus (PhD)

American College of Dubai

UAE

I ask the above because needs of students will vary between the subject areas of study, how long they have been studying, etc. and more particularly on their own backgrounds and aspirations.

If you want to use a strategic tool, you may do so. But if you want to sow a flower bulb in your garden, you can use a small hand-held spade, or you can use a large gardener's spade or you can use a mechanical digger. It seems a recourse to a strategic tool sounds much like a mechanical digger.

I would create a small questionnaire and in that I would ask a couple of questions including few questions ( without names) about themselves and then a few along the lines of :

What do you want to achieve with your study?

What kind of work attracts you?

What kind of industry do you want to work in?

What is it that you find difficult in your studies, etc.

In what way can this school help you to achieve success in your studies?

Then, a simple frequency distribution should be more than suffice.

Here are a few ideas to think about:

First , Occam’s razor or the law of parsimony which says the simplest solution tends to be the right one

What about Albert Einstein’s assertion: “The definition of genius is taking the complex and making it simple.”?

Apologies for a long answer...

You may want to look at a very successful method by Ulwick called Outcome Ftiven Innovation ODI or also called Jobs To Be Done JTBD. But you are in for a lot of work. It is excellent, it works and it’s backed by lots of experience. Check it out.

andres Fortino

https://jobs-to-be-done.com/outcome-driven-innovation-odi-is-jobs-to-be-done-theory-in-practice-2944c6ebc40e?gi=e3ca249b739c

Conduct a survey. Use the areas of specialisation of your prospective students in designing both structured and unstructured questionnaires. Analyse their responses and use your result in designing the course.

conjoint analysis

Your question was "Which strategic analysis model is helpful to find out the need of the customer?"

The question is stated in a very ambiguous manner; consequently, your purpose is not clear. For example, what does "find out the need of the customer mean?" Nevertheless, if you aim is to understand customer satisfaction (the outcome variable), then a regression analysis would be a a good statistical model as it is used to understand relationships between or among variables. For example, regression models will produce information that shows whether there is a relationship between a company's customer service (IV) and customer satisfaction (DV), or between more than one IVs and a DV. In this case, when there are two or more IVs, you will apply a multiple regression model.

Best,

I assume that you refer to a theoretical framework which is applicable to identify the needs of customers. For an example, the Rational Planning Model is a theoretical framework used in strategic engagement. Based on the my assumption, I must say that there's no single perfect model to identify customer needs. In management theory we use to refer to Maslow's Need Hierarchy to identify the human needs in broader sense. However given your requirement, I would suggest you refer "Kano Model" introduced by Professor Noriako Kano. This model looks at different customers requirement and its relationship with customer satisfaction. Hope this will help you.

For teaching method purpose, introduce them the SWOT Analysis, use of feedback forms, online surveys and related case studies. Research-based teaching much be more easy for student to identify the indicators of customer needs. Just give them a guide on how to read articles specially the related literature. What I am doing with my students is I ask them to get a survey data online and I use it as my indicators on assessing what customers demand. ServQual could provided them an insights how company assess customer behavior, satisfactions and preferrences.

I sintetyze in three major ideas. First, define your target market. Second, get the expectations of your target market. Third, find out what is gonna make the difference of your product-services with the ones that are now in the market (this is, perhaps, the most important issue). Finally think that the market is permanently changing and waiting for new and surprising products-services wnich means that you will have to reinvent yourself sooner o later, or see tha ways to create a new and isolated new market (red ocean, blue ocean)

Segmentation, targetting, and repositioning

As mentioned previously Ulwick's Outcome Driven Innovation is pretty standard in the industry. For services, a standard tool is SERVQUAL. If you are looking to impart practical skills for the workplace those are two I would choose.

You may use Porters' five forces analysis , BCG /GE matrix or Ansoff Grid but in contemporary world characterised by disruptive innovations using the 'Iceberg' approach to identify the somatic markers in the brain is an important input.

The Needs of customers are affected by various variables. For example, the economy of the land will determine the preference of the customer. Business strategists need to have an understanding of the environment first before they can identify the needs. In hard economic times, the customer will only prefer the necessities, and most likely in small portions due to constraints of disposable income. Porters five forces can work in this instance as the power of suppliers and buyers determine customers choice/or restrict the choice. The times we are in now, (pandemic), could be very few individuals going for luxuries at least i can confirm that from my environ.