Greetings All,
I am going to teach "Sales Management" Course for undergraduates level 3 and 4, therefore I am looking for a textbook with recent concepts, up-to-date examples, and easy-to-follow text. The textbook should facilitate the gradual knowledge building for students.
I have narrowed down my list to 2 textbooks but I still need to choose only one to be used as the main reference for the course. They are as follows:
1. Selling and Sales Management 10th ed.
Author:David Jobber; Geoffrey Lancaster.
Pearson, 2015.
2. Sales Management : Analysis and Decision Making, 9th ed.
Author:Thomas N Ingram; Raymond W LaForge; Ramon A Avila; Charles H Schwepker Jr; Michael R Williams.
Taylor and Francis, 2015.
It would be highly appreciated to hear from those who have taught/ teach a similar class and grad level about these 2 options and which one they think is better to use.
However, I am open for any other suggestions but the textbook should be 2015 and above and suitable to be used as a main reference by the undergards.
Last note, I am look for a "Sales Management" not a "Personal Selling" textbooks.
Thanking you in advance.
I believe that the following textbook can be an excellent reference in this regard.
Sales Management : Analysis and Decision Making, 9th ed. (2015) Thomas N Ingram; Raymond W LaForge; Ramon A Avila; Charles H Schwepker Jr; and Michael R Williams, Taylor and Francis.
Two recommendations, the first more theoretical and the marketing, and the second book more practical.
Marketing Management by Philip T. Kotler (Author) and Kevin Lane Keller.
Sales Management. Simplified.: The Straight Truth About Getting Exceptional Results from Your Sales Team by Mike Weinberg (Author) and Jeb Blount (Foreword).
I have taught the Sales Management course for many years and found the following book interesting:
Fundamentals of selling
Futrell, Charles M.
McGraw-Hill
Mr. Mahfuz and Mr. Pedro Thanks you for your suggestions. I truly appreciate it.
Mr. Rahim thank you but I'm looking for sales management book that encompasses the selling and other topics but not selling solely.
Thank you so much.
Dear Alex Gillett and Ayo Oniku , thanks a lot for sharing your thoughts. I have decided to go with the 10th edition of Selling and Sales Management for Jobber and Lancaster. In fact, I found that the connectivity, flow, and the examples of this textbook are way better than Ingram's textbook. Thanks again.
Dear Dana Kakeesh
I think the Selling and Sales Management can be a great lecture notes
Best Regards
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