For me, the choice of the methodology depends upon the nature of research questions and previous literature. For example, I donot choose mixed methods for the sake of mixing and integrating qualitative and quantitative approaches. The choice of mixed methods is guided by the literature.
A mixed method is preferable but will depend upon the goal of investigation and questions to be answered. For instance in quality improvement or determining workers performance or productivity analysis studies, application of both qualitative and quantitative approach can provide a useful results. But if you wish to examine perception on something a qualitative alone is enough.
I am not sure why everyone is recommending mixed methods, because they can be quite difficult to do effectively. You need to have not only strong qualitative and quantitative methods, but also an effective integration of the two -- so it can often be more than twice as much work as using a single method.
Beyond that, I strongly agree with Ahtisham Younas that best method for a project depends on the research question you are asking. If that question can be answered with either a qualitative or quantitative method, then there no need to apply mixed methods.
In my opinion, the method of the study entirely depends on the nature of the research. What aspects of leadership you are planning to address/discuss/find and the audience. Hence, without understanding the basics of the study it seems hard to identify the type of research method.
Also, I notice a vast majority of the answers suggest, mixed method. I would like to ask the reason behind this choice from the other experts who have suggested ‘Mixed method’, so it will be an additional knowledge sharing for all of us.
Also, doing a mixed method research will have the additional task of integration as David L Morgan has mentioned, hence if choosing ‘mixed method’ you will need to think about that as well.
Hi Angelica. You may use any either qualitative or quantitative, whichever you are more comfortable with but make you sure you know how to carry out the analysis and justify your methodology. Your research questions may be reshaped accordingly.
Qualitative, Quantitative or Mixed it has always been a question. Strongly believe that it really depends of the type of the research. Especially, while discussing the leadership are you need to take into consideration a lot of aspects. That is why I chose a mixed method, but first and foremost started from the scratch with qualitative research and treated a quantitative as an addition to make it more complex.
Like Ranga Narammalage and David L Morgan said, the method depends on the nature of the research. So it's about what method answers the question you're asking.
Qualitative, Quantitative or Mixed types of research depends only on the nature of the research you are conducting. Each of these types has different objectives and methods, and both are important for gaining different kinds of knowledge.
Which method is better whwn I conduct a research of characteristics of the leaders from different industries (media, higher education, politics, IT sector)? @Mahfuz Judeh or @Kaukab Abid Azhar?
The quantitative approach is interested in objectivity and generalization of results, while qualitative approach wants to understand the experience of a phenomena and dig deep, not concerning itself (as much) with making generalizations and predictions. A stereotypical quantitative researcher sees the world as a lab......( unstick.me › choosing-between-quantitative-and-qualitative-approaches)