Maybe journals which publish marketing related topics in regards to social psychology, cultural anthropology or consumer culture theory?
Morning, Jens!
Could you be a bit more specific? It depends on many factors: sample size, theory, and the story you tell.
Rule of thumb: If the sample size is 400+ AND you expand/challenge/change/reject extant theories AND you tell an interesting story with your paper - you can go for most A journals from the VHB rank (which in the case of HNU is the most appropriate). Go to the VHB Journal list. Look on Marketing page ( http://vhbonline.org/vhb4you/jourqual/vhb-jourqual-3/teilrating-mark/).
Remember that sample size is less important than the theory and story.
Otherwise: pick a journal from the list. Search on the journal's website for 'archetype' ('branding' doesn't make much sense, since most marketing journals write on this topic). Try to join the discussion in this journal.
Remember that some journal acknowledge research reports - interesting findings in a short form with hints on change if the existing theory.
Let me know if I can help you any further. All the best to our HNU colleagues!
Best,
Eugene
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