Smell can be an imortant factor for purchase decisions, e.g. washing powder, shampoo, fresh fruits, etc. Does anybdy know about any research on the influence of smell in real world environments (in store), using implicit research methodologies?
John Prescott
Not much on odour using implicit measures. What question do you want to ask?
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Juergen Bluhm
Hi John, Thanks a lot for taking your time to respond. We want to test the influence of odour during purchase in-store, i.e. when people smell liquid washing power bottles before making the purchase decision. We use a lot of implicit measures for visual impact (i.e. eye tracking), but would like to add this dimension as well,. Any reseach you may have heard of in this aera?
Cheers,
Juergen
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