We know about Aaker's dimensions of brand personality, but its not the same situation for destination which is different due to the number and types of stakeholders. Another area of knowledge can help with the identification of brand destination personality?.
it depends on the data you gather. If you use a conventional brand attribute battery which is what commercial market research companies do, you have X number of destinations and Y.... number of attributes like expensive, modern, safe, sunny, whatever. Analyse with correspondence analysis or simply with tables. JD
no, I try to play with the social factors that are involved in the construction of the possible personality, on the other hand, I think that in itself would not be a personality as it is a psychological analysis, this case involves communities (locations as they are), so the definition could vary.
In the event a product or versatile thinking brand, the corporate system and product portfolio will provide a consistency where that versatility is perceived by customizing their products and various advertising strategies with which the different segments is directed market, those that use different styles of social bonding.
What do you mean with "Social Factors"? Poverty, Facilities, middle class income? Or cultural activities, music, tradition? Maybe you would review Anholt brand hexagon. His approach included a social factors like people and culture.
Thanks, i reviewd Anholt but the factors are insufficient, i'm looking the transposition for something similar that proposes Tajfel. However Anholt is really important for my work. Thanks
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