it is very useful to apply neuromarketing in retailing but may be it will costlier for organisation who wants to do it. i am also interested in various application of neuromarketing n different field. But i feel sometimes it is very unpredictable and very difficult to understand what exactly a customer wants.

EEG and Eye tracking can be effectively used for understanding the neural process of consumers' decision making during their shopping experience. I would be glad to discuss this further.

Dear Nicolae, you should take a look about the research of Emanuela Maggioni, and its works on consumers' perceptions of colors and products. May could be of interests.

https://www.researchgate.net/profile/Emanuela_Maggioni