An innovative ideas/concept analyzed by valid mathematical model and whose results don't violate the basic concepts have the more chances of acceptance by a reputed journal.
"The following provides guidelines for improving the quality of manuscripts and describes reasons for rejection of articles in order to prevent their refusal
1. Instruction for Authors: Before submitting a manuscript to a journal, always read the Instruction to Authors of the journals. Remember not to send a manuscript to a journal with the format of other journals.
2. Spelling, Grammar, Typographic errors: Normally manuscripts have some spelling, grammar and typographic errors which impact the decisions and comments made by the editors and reviewers of the journals concerned. Before submitting a manuscript, check the language spelling, Grammar and Typographic errors.
3. Submission to more than one journal: Do not submit your manuscript to more than one journal at the same time, a practice unacceptable to a peer review journal.
4. Novelty: Prepare a manuscript based on novelty to improve, and add new information to previous findings.
5. Aim of the Study: The research goal should be clear, pertinent and achievable. Study design and methodology should be accurate and results presented correctly
6. Plagiarism: Do not quote the exact sentences and phrases of other references, and use your own writing when referring to the work of other authors.
7. Same subject: If you use the same statement from a manuscript, the reasons should be completely clear.
8. Do not omit the proper references.
9. Always state the conflict of interest, acknowledgement, and source of funding, if any
10. Discussion: Discussion should be rich in details. Make sure about the reliability of your statements. A key part of the discussion is to compare your results with other published studies.
11. Research project: A research should be clear, concise, focused, complete and arguable to cover the expectations in aim and scope of the project. To achieve the above mention goals in a research, an interesting topic should be chosen, a pilot study should be undertaken to be attractive for the readers and it should cover all the questions and our hypothesis." Source : (https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4771224/)