Because 0 = log10(1), we can conveniently pick log10(1) as the ordinate of a fixed point (1 M, pH = 0) on a straight-line semi–log plot that could conceptually be used for the conversion from a linear concentration scale [H3O+], given in terms of molarity (M); to the pH scale. The last is a decimal logarithmic scale (dimensionless). Mathematically, it is quite clear that the argument of the logarithmic function should be taken as dimensionless, just as for that of its inverse exponential function. Hence we may consistently write: pH = - log10(|[H3O+]|) = - log10(|[H3O+]|) - { - log10(|1 M|)} = - log10([H3O+]/M); where (obviously) [H3O+] ≡ |[H3O+]| M.