It has been said that the infotainment industry shapes its production according the rule of the lowest common denominator with an aim to attract as large audience as possible. In this way, this industry secures a large audience for its advertisements. However, the concept lowest common denominator does not say what it intends to say. A common denominator is enough. What the media offer do not aim to be the lowest, but to be the most common. This is enough to make it "low", so that there is no need to call it "lowest".

Let me illustrate this by an example. Television seldom broadcast Beethoven, because this is not something that common audience loves. On the other hand, television broadcasts sports events, because common people love sports events. Therefore, between Beethoven and sport, television will opt for sport. However, if a television has the possibility to broadcast the football match between two famous clubs or a match between two third-league clubs, the television will broadcast the former event rather than the latter one. Therefore, the media do not seek what is the lowest, but only what is the most common. The problem is that the most common is usually not a sophisticated debate or a high art.

As much as I remember, there is something in mathematics called the highest common denominator (not the lowest). It may be that linguists borrowed this concept from mathematics, but they distorted it in the process of borrowing.

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