The Impact of Customer Appreciation service on Customer Loyalty Patronage: Evidence from Nigeria Financial Sector.
Customer appreciation Service (CAS) is the most viable competitive tool for survival/growth in contemporary business.
I think that customer loyalty can also be guaranteed through effective quality delivery. When product and services are of high and desirable quality, no other strategy can be more efficacious.
I completely agree with daer Bright that customer appreciation Service (CAS) is the most effective tool for customer loyalty patronage to firms or the products.
Sir, i do feel the Customer Loyality petronage the Best quality of products of that firm. regards
I think that good quality, cheap prices, and good service are the most important factors to support the Customer Loyalty patronage.
Customer loyalty is built upon trust. If a company or an organization seeks to have this immensely important gain, then the seller of a product or service has to combine honesty with quality. I'll give an example of a grocery shop in which the owner says to a customer: The brands of tea in my shop are not as good as what you are looking for. Please come tomorrow & you'll find what you want. Next day, the customer finds the good brand waiting & at a reasonable price. I am sure that the customer will become loyal to this trustworthy shopkeeper.
Excellent service, quality product, price, after sales service, and most effective are the most effective tool an organization can deploy to ensure loyalty
A common saying among marketing professionals is to promise excellent service and then over-deliver what you promised.
In my point of view for that first we have to do a marker survey of the proposed target market then we can come across the customers actual needs and the existing gaps, with this we can come with an excellent strategy so the we can attract more customers and increase their loyalty towards the brand....
Dear @Bright, the most effective strategies for customer loyalty patronage is discussed in the following book: Customer Relationship Management: A Strategic Approach By Lakshman Jha. See the link beginning from page 61:
https://books.google.jo/books?id=NbnZwhUjlF0C&pg=PA67&lpg=PA67&dq=most+effective+strategy+for+customer+loyalty+patronage+to+firms+or+products&source=bl&ots=AKz6uQvqLb&sig=irat5Cb72aqF3Er081ZZapJzrfY&hl=en&sa=X&ei=bB-lVMzGCdWxaee6gZgE&ved=0CDgQ6AEwBQ#v=onepage&q=most%20effective%20strategy%20for%20customer%20loyalty%20patronage%20to%20firms%20or%20products&f=false
Dear Bright,
I agree that Customer Relationship Management (CRM) is a vital first step. Marketing, Sales, and/or Customer Service must track which customers are providing the most lucrative business.
However, the type customer appreciation may be best applied to context.
In B2B, bulk discounts for volume or the offering of special services and support may be appropriate.
For B2C, perks and enhanced experiences may be more effective.
In Banking and Finance, the network of trusted personal connections may be the most important factor, so CAS that strengthens trust and personalizes the relationship may be your answer.
Another effective strategy for customer loyalty patronage is making customers feel like a king.
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