Hello there.. I've recently submitted my master thesis in marketing. As a reseacher, I now know that the purpose of a master degree is to know academic research tools and how to do and write an academic research..
A thesis provides a minimal contribution to knowledge compared to PhD.
And I know that PhD should provide a completely new idea (construct) or research strategy.. however I dont really get what kind of a new idea..
can you please offer me real examples from your own experience on the difference between the two degrees?