I am struggling to figure out the most appropriate way to analyze the data I have collected. I will provide a brief overview. This is for my dissertation.

I have 70+ subjects that I collected data on pre-intervention, I then applied the intervention and recollected data. The problem I am having is the data is not numerical, I can't give specifics but this would be an example of similar info:

All subjects told me their two favorite colors, I then showed them a video describing how purple and red are the best colors, after the video I questioned each subject a second time to see if they keep their original favorite colors or if they changed to red and purple.

How do I assess for change in choice as a whole group? I originally went with a McNemar's test but I am not sure that is correct.

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