What is the best source to research Malcolm Macdonald?

04 January 2025 1 3K Report

I am writing about his version of the SWOT analysis but cant find a reliable source to cite.

Often, the best sources to validate a paper or author are the references in their own work. Research relevant previous papers from this one to see how McDonald was influenced by them.

http://www.malcolm-mcdonald.com/perch/resources/malcolm-mcdonald-international-essential-elements-of-a-marketing-plan.pdf

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