What is Corporate DNA?  Is there any difference among Corporate DNA vs Corporate Culture vs Organizational Culture? 

How to characterize and formalize the attributes of Corporate DNA i.e. is it via empirical quantitative research / analysis or via subjective qualitative research / analysis?

For a Multi-National Company (MNC) that has location presence in many countries in the world e.g. America, EMEA, Asia Pacific - should the MNC's Corporate DNA consider all the factors e.g. geo-political, revenues, contributions, PEST factors of each countries or very much dependent on the influences or practices of the MNC's head office?

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