When we share our collective creative ideas to come up with an innovation or enhance an existing one. An example is the recent launch of the Dectone smartphone that acts like a hearing aid, which is a collective effort of partners who won a Microsoft Inspired 2018 Silver Award: https://www.researchgate.net/project/Implementing-Petralex-audio-Apps-and-driver-for-e-learning-of-hard-of-gearing-people/update/5b5c9e0d4cde265cb652358d