Avatars are fictional representation of people which are use to define the person’s character, personality, mood ( need , feelings ).
Avatar market helps us to identify and understand our ideal customers profile ; age , gender . I believe it to be an advanced form of resume and individual bio data . Which enables markers and organization answer who , what , where and how the customer want the product or service .
Adeshola Adeyanju That's right, In my opinion, memes can be used by marketers by creating a state of buzz about the product or service they are marketing. The marketer can also take advantage of the spread and trending status for the benefit of his product by using these images.
Yes they should , but that would be a lot of work on the marketing team ; except there would be a medium to extract this datas and Avatar can’t be use always because of the drastic change in consumers .. I see it as a means of data collection..
before I forget ..
I started the purple cow ( purple marketing) book mentioned in one of your questions
Avatar marketing is a type of marketing that uses digital avatars to connect with and engage customers. Avatars are fictional characters that are often created to represent a particular brand or demographic. They can be used in a variety of ways, such as in advertising, social media, and customer service.
One of the key benefits of avatar marketing is that it can help businesses to create a more personal connection with their customers. Avatars can be used to interact with customers in a way that is more human-like and relatable than traditional marketing materials. This can help to build trust and loyalty with customers.