Dear Madam,

Thank you very much for your concern and reply. Your answer will be helpful to some extent. But the objective of my research is to get the practices and perspectives of managers towards Integrated Marketing Communication.

I would be grateful if you could provide some input in framing the interview questionnaire to be asked to marketing managers? I can provide you the questionnaire I have prepared so far, if you have time and interest to give some valuable suggestion to modify and finalize the questionnaire.

Best Regards,

Rojesh

Hi Rojesh Basnet,

I have attached the most popular presentation for your kind perusal. If it is useful, pls go ahead. (Atleast you can get an idea as a driving path)

Thanks/

Dear Rojesh,

Please look into the Clow and Baack text entitled Integrated Advertising, Promotion, and Marketing Communication.  You also want to try to get to the heart of IMC--that is, are they using multiple channels, each with a single voice saying one message.  Questions that get to this notion will let you know if they are truly using IMC.

Sincerely,

Nancy

A simple, important and basic aspect of the IMC is the main theme ( umbrella theme) that must integrated all actions and pieces of the marketing communication. It is impossible to identify on Ads, sales promotion, POP communication, MD, sponsorship and others one common point (or a main theme) probably doesn't IMC exist.

Dear Rojesh Ji,

IMC is objective driven, you are catching mobile industry of Nepal, which has only two players, so your question can be pretty straight - what are you trying to achieve with your IMC? What is your end goals? Please list them. That will give a clear answer, also you might what to ask, how often objectives of IMC are set and changed.

One of my practical approach is to ask how much the marketer understands their customer journey and what current touch points they engage with their customers. That will lead to more understanding of how their integrated marketing strategy and its stage is. In reality, a company may have a little complicated org structure that may not be a theoretical marketing team. That makes it more challenging for them to adapt in integrated marketing era. Not that it's impossible but may need more effort and commitment. 

Current status of integrated marketing communications within the company is a complex difficult process.They are largely inseparable from communication with the external environment and its participants: partners, suppliers, Communications are integrated because they are closely intertwined and interdependent with all of the company's activities.In addition, the process becomes complicated by communications both in the real and virtual economic environments.So, from my point of view, there is no single questioni to the Manager, who will characterize this multifaceted process.

Thank you Irina Madam for your valuable suggestion. Yes I do realize the concern you raised and therefore had made changes in my research question and Issue. I would be grateful, if  you provide any further valuable suggestions. 

Ask about the most effective IMC tools that can be used by marketing managers. Ask about the IMC goals that will be achieved by IMC program.