Rojesh Basnet

2 Questions 5 Answers 0 Followers

Questions related from Rojesh Basnet

Can anyone suggest the scale to measure affordability, accessibility, trial purchase, visibility, convenience, in consumer research?

To find out consumer intent to purchase.

26 January 2016 163 3 View

What could be possible question to be asked to marketing manager to know the practices and their perspectives about IMC in their company?

I am doing qualitative research on “The Integrated Marketing Communication (IMC) at businesses in Nepal: Practices and perspective of Nepalese Marketers” . Any suggestion in preparing Interview...

26 August 2015 6,678 9 View