I recently defended a doctoral thesis showing that one could not assume that the context of the focus groups did not have an impact on the results of advertising pretests which used this technique to evaluate promotional campaign projects. Contrary to what several authors maintain. I particularly studied the reactions of young adults to projects promoting condom use.
The members of my jury recommended that I write an article for distribution in a scientific journal interested in the methodological questions surrounding the focus group or the advertising pretest. Like many among us, I hesitate in the face of the abundance of newspapers and their sectors of interest.
My research is about #formative research. #focus groups, #health communication, #marketing, #advertising and #pretesting (formative research)
Do you have any suggestions for me ?
Wow, Claude Giroux,
Congratulations on successfully defending your thesis!
Given the focus of your research on formative research, focus groups, health communication, marketing, advertising, and pretesting, several journals might be suitable for your article. The Journal of Health Communication is an excellent choice as it covers a broad range of topics related to health communication and campaign evaluations. The Journal of Advertising Research is another strong candidate, focusing on advertising and marketing research, including methodological issues. Additionally, Health Promotion International and BMC Public Health are well-regarded for publishing innovative methods in health promotion and public health. For more marketing-oriented journals, consider International Journal of Market Research and Marketing Theory, both of which explore theoretical and practical developments in marketing research. Finally, Social Marketing Quarterly is dedicated to social marketing and would be interested in studies involving formative research and health communication campaigns. Reviewing recent articles from these journals can help you gauge the best fit for your work.
I wish you success in your academic exllence
Victor Barinua When you cut and past a quote from an AI for your answer, you should cite and acknowledge it just as your would for any other academic work.
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