The ability to innovate was always one factor that contributed to the success of an organization. The ability to develop new ideas and innovation has become a priority for many organizations. Organizations that dispose of the necessary resources, of a powerful motivation to innovate and of an organizational climate that would allow and encourage innovative ideas, are exactly those which will innovate quickly and successfully. The capacity to innovate represents therefore the ability of continuously making knowledge and ideas into new products, processes and systems, both in the benefit of the organization and of the shareholders. Intense global competition and technological development have made innovation be a source of competitive advantage. But what can be the innovations in today's world in food service market?