Blockchain is one of the most influential technologies of the last century, a century that has the potential to disrupt business models in a wide range of industries such as finance, supply chain management, logistics, business, value creation and basic tasks such as marketing, accounting. has it
Blockchain technology remains limited to the B2B level entrepreneurship.
DLT technologies, in this case, blockchain technology, reveal several possibilities for managing data, providing security and trust characteristics that facilitate the authenticity of assets, and, in entrepreneurship, the reliable negotiation of products and goods, mainly digital. Digital marketing I think enhances trust in the origin of products.
The effects of blockchain technology would be on business competitive advantage, according to Don & Alex Tapscott "an incorruptible digital ledger of economic transactions that can be programmed to record not only financial transactions, but practically everything that has value", in addition, It is a tool for the entrepreneurial manager and leadership and effectiveness in digital marketing
The block chain technology is going to bring in a great disruption and is going to be formally launched as Web 3. Web 3 would be providing more security and independence to its users especially entrepreneurial activities would become even a greater, secure and independent possibility providing the future entrepreneurs with more flexibility. The Web 3 is expected to be an amalgamation of AI and Block Chain technologies. To dig in further, you may like to visit https://whatis.techtarget.com/definition/Web-30
Blockchain uniquely associates content and creator. It allows anyone to capture their ideas and to monetise them, dis-intermediating 'trusted' third parties. Digital identities enable the 1:2:1 marketting.
I have an article on the effects of blockchain technology on digital marketing and entrepreneurship that may be useful to you
Blockchain technology is not only changing the way digital marketers buy ads; it's also providing new opportunities for small businesses. The security, transparency and convenience of blockchain will change how companies do business online – including making their social responsibility more apparent to customers.
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