Despite the widely acknowledged benefits of digital marketing, many B2B SMEs have been slow to adopt these practices. These firms' characteristics and ways of working mean that digital marketing as practiced in B2C or in larger firms may be unsuitable.
Olga Rauhut Kompaniets
Digital marketing strategy has to be adjusted for each market. You cannot use "one-size-fits-all".
Some research to read:
Article “Old boys' club”: Barriers to digital marketing in small B2B firms
Article Digital marketing in SMEs via data-driven strategies: Review...
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Anas Maaroof
Barriers to online marketing
5 Barriers To Successful Digital Marketing
- No. 1: Lacking a Model or Process. ...
- No. 2: Restricted Budget. ...
- No. 3: Pressured for Short-Term Gains. ...
- No. 4: Lacking Resources. ...
- No. 5: Managing Change
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Théophile Bindeouè Nassè
Some barriers to digital marketing in small B2B marketing is the limitation of technological means. This could be a handicap.
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