Sure, here are some existing research avenues available to explore with respect to consumer behavior in e-commerce:

• The impact of social media on e-commerce consumer behavior

Social media has become an increasingly important part of our lives, and it is also playing a major role in how we shop. Studies have shown that social media can influence everything from what products we buy to where we buy them from. For example, a study by Nielsen found that 72% of consumers have made a purchase after seeing a product on social media.

• The role of mobile devices in e-commerce consumer behavior

Mobile devices are becoming increasingly popular for shopping, and they are changing the way we interact with e-commerce retailers. For example, a study by Forrester Research found that 60% of smartphone users have made a purchase from a mobile device.

• The impact of personalization on e-commerce consumer behavior

Personalization is the use of data to create a more customized shopping experience for each customer. This can be done by tailoring product recommendations, offers, and content to each individual's interests. Studies have shown that personalization can lead to increased sales and improved customer satisfaction.

• The impact of trust on e-commerce consumer behavior

Trust is essential for any successful e-commerce business. Consumers need to feel confident that they are shopping with a reputable retailer before they will make a purchase. There are a number of factors that can influence trust, such as the retailer's security measures, return policy, and customer service.

• The impact of price on e-commerce consumer behavior

Price is always a major factor in consumer decision-making, and it is no different in e-commerce. Consumers are always looking for the best possible price, and they are often willing to shop around to find it. However, price is not the only factor that consumers consider when making a purchase. Other factors, such as quality, convenience, and customer service, can also play a role.

These are just a few of the many research avenues available to explore with respect to consumer behavior in e-commerce. As the e-commerce industry continues to grow, so too will the opportunities for research in this area.

Use of chatbot in customer experience and decision making

E waste and E commerce

1. Service failure- forms, implications

2. E-commerce through social media

3. Impact of reducing discounts by e-commerce platforms

4. Super apps like Amazon vs niche product apps (consumer loyalty, customer engagement, frequency of visit, average ticket size)

Finally it depends on the kind of publication you are looking to submit.

The role of personalization in e-commerce consumer behavior

The impact of new technologies on e-commerce consumer behavior

The impact of social media on e-commerce consumer behavior

The impact of sustainability on e-commerce consumer behavio