Dear Dr. Dariusz,

Many thanks for the valuable contribution and your time...really welcome additional posts and contributions for the other questions posted by me as well...

Omnichannel -- also spelled omni-channel -- is a multichannel approach to sales that seeks to provide customers with a seamless shopping experience, whether they're shopping online from a desktop or mobile device, by telephone, or in a brick-and-mortar store.

searchcustomerexperience.techtarget.com › definition › omnichannel

Measuring Omnichannel Performance

More items...kibocommerce.com › blog › measure-omnichannel-performance

Some typical omnichannel KPIs to measure the success of this stage are: Cross-channel conversion rate; Cross-channel basket size. Conversion rate from visitors to customers is the most common and consistent indicator for any e-commerce business. However, in omni-channel marketing, the focus point is on “cross-channel”.

www.magestore.com › omnichannel-kpis

Although both multi and omnichannel involve selling across multiple physical and digital channels, the key difference is how the customer experience is joined up across those channels. ... Stores will have their own stock and will sell directly to customers, while the website will have its own stock.....

www.the-future-of-commerce.com › 2017/09/13 › omnichannel-vs-mul...

Tips on Building an Omnichannel Retail Strategy

More items...•May 10, 2018blog.beaconstac.com › 2016/04 › top-8-tips-on-building-an-omnichann...

How To Create Your Omnichannel Retail Strategy

....www.forbes.com › sites › forbescoachescouncil › 2018/08/03 › how-to-...

Omnichannel in e-commerce basically means creating a unified and seamless buying experience for customers whether they buy in-store, or online. Take for example someone who is looking to buy a pair of shoes. Some of them might want to browse online, compare prices, and finally pick up in store.....

www.quora.com › What-is-omnichannel-in-E-commerce

This discusses how omni-channel retailing should be structured to create a supply chain that is both cost effective and responsive to customer needs. Given the complementary strengths of the physical and online channels, hybrid structures should be designed to use both …

Chopra, S. (2016). How omni-channel can be the future of retailing. Decision, 43(2), 135-144.

From multi-channel retailing to omni-channel retailing....

Verhoef, P. C., Kannan, P. K., & Inman, J. J. (2015). From multi-channel retailing to omni-channel retailing: introduction to the special issue on multi-channel retailing. Journal of retailing, 91(2), 174-181.

many retailers struggle in their efforts to move from multi-channel to omnichannel retail … While the retail industry's transition toward omnichannel retail is gaining importance ....

von Briel, F. (2018). The future of omnichannel retail: A four-stage Delphi study. Technological Forecasting and Social Change, 132, 217-229.

academia should focus further on Cross- and Omni-Channel Retailing issues in future research.....

Beck, N., & Rygl, D. (2015). Categorization of multiple channel retailing in Multi-, Cross-, and Omni‐Channel Retailing for retailers and retailing. Journal of Retailing and Consumer Services, 27, 170-178.

… premise of this paper is that AR provides customers with a seamless omnichannel experience by closing the channel gap...

Hilken, T., Heller, J., Chylinski, M., Keeling, D. I., Mahr, D., & de Ruyter, K. (2018). Making omnichannel an augmented reality: the current and future state of the art. Journal of Research in Interactive Marketing.

A clear vision of the omni-channel future is emerging, and is accessible to communications service providers just as it is to companies in other industries. ....

Carroll, D., & Guzmán, I. (2013). The new omni-channel approach to serving customers. Accenture Consulting.

omni-channel marketing has made shopping and buying more convenient for shoppers ...

Ailawadi, K. L., & Farris, P. W. (2017). Managing multi-and omni-channel distribution: metrics and research directions. Journal of retailing, 93(1), 120-135.

Payne, E. M., Peltier, J. W., & Barger, V. A. (2017). Omni-channel marketing, integrated marketing communications and consumer engagement. Journal of Research in Interactive Marketing.

in Retailing..

Brynjolfsson, E., Hu, Y. J., & Rahman, M. S. (2013). Competing in the age of omnichannel retailing (pp. 1-7). Cambridge: MIT.

Piotrowicz, W., & Cuthbertson, R. (2014). Introduction to the special issue information technology in retail: Toward omnichannel retailing. International Journal of Electronic Commerce, 18(4), 5-16.

Banking...

Ericsson, J., Farah, P., Vermeiren, A., & Buckalew, L. (2012). Winning strategies for omnichannel banking. Cisco IBSG Financial Services Practice, 06, 12, 1-17.

Hansen, R., & Sia, S. K. (2015). Hummel's Digital Transformation Toward Omnichannel Retailing: Key Lessons Learned. MIS Quarterly Executive, 14(2).

Belu, M. G., & Marinoiu, A. M. (2014). A new distribution strategy: The omni-channel strategy. The Romanian Economic Journal, 17(52), 117-134.

In logistics...

Mena, C., Bourlakis, M., Hübner, A., Wollenburg, J., & Holzapfel, A. (2016). Retail logistics in the transition from multi-channel to omni-channel. International Journal of Physical Distribution & Logistics Management.

Rosenmayer, A., McQuilken, L., Robertson, N., & Ogden, S. (2018). Omni-channel service failures and recoveries: refined typologies using Facebook complaints. Journal of Services Marketing.

Chakraborty, S., & Chung, I. (2014). Challenges and opportunities of omnichannel retailing. European Journal of Risk Regulation, 5(3), 386-388.

Ordering processes...

Wollenburg, J., Holzapfel, A., Hübner, A., & Kuhn, H. (2018). Configuring retail fulfillment processes for omni-channel customer steering. International Journal of Electronic Commerce, 22(4), 540-575.

Murfield, M., Boone, C. A., Rutner, P., & Thomas, R. (2017). Investigating logistics service quality in omni-channel retailing. International Journal of Physical Distribution & Logistics Management.

Bell, D. R., Gallino, S., & Moreno, A. (2013). Inventory showrooms and customer migration in omni-channel retail: The effect of product information. Available at SSRN, 2370535.

In-store omnichannel inventory exposure

Deshpande, A. A., Hendrix, K. D., McFaddin, H. S., & Narayanaswami, C. (2015). U.S. Patent Application No. 14/213,199.

Shopping...

Rajan, C. R., Swaminathan, T. N., & Pavithra, M. R. (2017). Key drivers of purchase intent by Indian consumers in omni-channel shopping. Indian Journal of Marketing, 47(5), 7-20.

Sup. chains...

Montreuil, B. (2016). Omnichannel Business-‐to-‐Consumer Logistics and Supply Chains: Towards Hyperconnected Networks and Facilities.

Cortinas, M., Cabeza, R., Chocarro, R., & Villanueva, A. (2019). Attention to online channels across the path to purchase: An eye-tracking study. Electronic Commerce Research and Applications, 36, 100864.

Cui, T. H., Ghose, A., Halaburda, H., Iyengar, R., Pauwels, K., Sriram, S., ... & Venkataraman, S. (2019). Omnichannel Marketing: The Challenge of Data-Integrity. Available at SSRN 3460580.

Kuźmicz, K. A. (2015). Benchmarking in omni-channel logistics. Research in logistics & production, 5.

Shipping...

Ma, S. (2017). Fast or free shipping options in online and Omni-channel retail? The mediating role of uncertainty on satisfaction and purchase intentions. The International Journal of Logistics Management.

Fashion...

Gao, R., & Yang, Y. X. (2016). Consumers’ decision: Fashion Omni-channel retailing. Journal of information hiding and multimedia signal processing, 7(2), 325-342.

Larke, R., Kilgour, M., & O’Connor, H. (2018). Build touchpoints and they will come: transitioning to omnichannel retailing. International Journal of Physical Distribution & Logistics Management.

Dabija, D. C., & Grant, D. B. (2016). Investigating shopping experience and fulfilment in omnichannel retailing: A proposed comparative study in Romania and UK of generation Y consumers. In Proceedings of the 21st Annual Logistics Research Network (LRN) Conference, University of Hull, September, e-proceedings.

E-commerce...

Lim, S. F. W., & Srai, J. S. (2018). Examining the anatomy of last-mile distribution in e-commerce omnichannel retailing. International Journal of Operations & Production Management.

IS...

Tambo, T. (2015). Omni-channel retail information systems. In Encyclopedia of Information Science and Technology, Third Edition (pp. 874-882). IGI Global.

Mangipudi, S., & Manivannan, B. (2016). U.S. Patent Application No. 14/692,741.

Delivery....

Fisher, M. L., Gallino, S., & Xu, J. J. (2019). The value of rapid delivery in omnichannel retailing. Journal of Marketing Research, 56(5), 732-748.

Digital context...

ROSENGREN, S., LANGE, F., HERNANT, M., & BLOM, A. (2018). Catering to the Digital Consumer: From Multichannel to Omnichannel Retailing. Per Andersson, Staffan Movin, Magnus Mähring, Robin Teigland, and Karl Wennberg (eds.), 97.

Xu, X., & Jackson, J. E. (2019). Examining customer channel selection intention in the omni-channel retail environment. International Journal of Production Economics, 208, 434-445.

Publishing...

Wiener, M., Hoßbach, N., & Saunders, C. (2018). Omnichannel businesses in the publishing and retailing industries: Synergies and tensions between coexisting online and offline business models. Decision Support Systems, 109, 15-26.

Chinese context...

Ye, Y., Lau, K. H., & Teo, L. K. Y. (2018). Drivers and barriers of omni-channel retailing in China. International Journal of Retail & Distribution Management.

Pollamarasetty, S., & Potti, R. (2016). Omni-Channel Retailing: Enriching Customers' Shopping Experience. In Handbook of Research on Strategic Supply Chain Management in the Retail Industry (pp. 233-249). IGI Global.

Esch, F. R., & Knörle, C. (2016). Omni-Channel-Strategien durch Customer-Touchpoint-Management erfolgreich realisieren. In Digitalisierung im Vertrieb (pp. 123-137). Springer Gabler, Wiesbaden.

App. sharing...

Castro, P. C., Pistoia, M., & Ponzo, J. (2019). U.S. Patent No. 10,298,678. Washington, DC: U.S. Patent and Trademark Office.

Kembro, J. H., Norrman, A., & Eriksson, E. (2018). Adapting warehouse operations and design to omni-channel logistics. International Journal of Physical Distribution & Logistics Management.

IS...

Hosseini, S., Röglinger, M., & Schmied, F. (2017). Omni-Channel Retail Capabilities: An Information Systems Perspective. In ICIS.

Jocevski, M., Arvidsson, N., Miragliotta, G., Ghezzi, A., & Mangiaracina, R. (2019). Transitions towards omni-channel retailing strategies: a business model perspective. International Journal of Retail & Distribution Management.

Kader, S. Omni-channel retailing strategy at the era of big data: They know what you are going to do!.

FASHION PRODUCTS...

Ovezmyradov, B., & Kurata, H. (2019). Effects of customer response to fashion product stockout on holding costs, order sizes, and profitability in omnichannel retailing. International Transactions in Operational Research, 26(1), 200-222.

Yrjölä, M., Spence, M. T., & Saarijärvi, H. (2018). Omni-channel retailing: propositions, examples and solutions. The International Review of Retail, Distribution and Consumer Research, 28(3), 259-276.

Ziliani, C., & Ieva, M. (2019). LOYALTY IN THE OMNICHANNEL ENVIRONMENT. Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences.

Hoehle, H., Aloysius, J. A., Chan, F., & Venkatesh, V. (2018). Customers’ tolerance for validation in omnichannel retail stores. The International Journal of Logistics Management.

Lakdawala, N. J., Fumai, K. N., & Lintner, A. (2018). U.S. Patent Application No. 15/280,958.

Simone, A., & Sabbadin, E. (2017). The New Paradigm of the Omnichannel Retailing: Key Drivers. New Challenges and Potential Outcomes Resulting from the Adoption of an Omnichannel Approach. International Journal of Business and Management, 13(1), 85.

Fashion...

Lee, J. K. (2018, October). Utilization of RFID Technology for Omni-channel Fulfillment in the See-Now-Buy-Now Business Model of Fashion. In Proceedings of the 2018 ACM International Joint Conference and 2018 International Symposium on Pervasive and Ubiquitous Computing and Wearable Computers (pp. 130-133).

Telecom...

Wang, S. T. (2018). Integrating KPSO and C5. 0 to analyze the omnichannel solutions for optimizing telecommunication retail. Decision Support Systems, 109, 39-49.

Dini, D. H., & Mandic, D. P. (2012). An enhanced bearing estimation technique for DIFAR sonobuoy underwater target tracking.

Packaging...

Barnes, C. (2016). Omni-channel retail—challenges and opportunities for packaging innovation. In Integrating the Packaging and Product Experience in Food and Beverages (pp. 59-76). Woodhead Publishing.

Lintner, A. (2017). U.S. Patent No. 9,641,685. Washington, DC: U.S. Patent and Trademark Office.

Hüseyinoğlu, I. Ö. Y., Sorkun, M. F., & Börühan, G. (2018). Revealing the impact of operational logistics service quality on omni-channel capability. Asia Pacific Journal of Marketing and Logistics.

Akturk, M. S., Ketzenberg, M., & Heim, G. R. (2018). Assessing impacts of introducing ship-to-store service on sales and returns in omnichannel retailing: A data analytics study. Journal of Operations Management, 61, 15-45.

M & S...

Angeles, R. (2016). Marks & Spencer’s RFID Initiative: Laying the Foundation for Omnichannel Retailing. In Digitally Supported Innovation (pp. 193-206). Springer, Cham.

Zalewski, G. M. (2012). U.S. Patent No. 8,269,822. Washington, DC: U.S. Patent and Trademark Office.

Grocery...

Weber, A. N., & Badenhorst-Weiss, J. H. A. (2018). The last-mile logistical challenges of an omnichannel grocery retailer: A South African perspective. Journal of Transport and Supply Chain Management, 12(1), 1-13.

Gupta, R., & Palawat, V. (2019). U.S. Patent No. 10,306,063. Washington, DC: U.S. Patent and Trademark Office.

Oh, W. G., Lee, S. J., Lee, K. D., Jung, D. U., Son, H. K., & Ko, J. K. (2017, October). Implementation of product-oriented omni channel technology using multi-modal information. In 2017 International Conference on Information and Communication Technology Convergence (ICTC) (pp. 296-300). IEEE.

Mitra, A., Subramaniam, S., Korpeoglu, E., & Achan, K. (2019). U.S. Patent Application No. 15/884,173.

Siawsolit, C., & Gaukler, G. (2019, January). The Value of Demand Information in Omni-Channel Grocery Retailing. In Proceedings of the 52nd Hawaii International Conference on System Sciences.

Iftikhar, R., Pourzolfaghar, Z., & Helfert, M. (2019). Omnichannel value chain: mapping digital technologies for channel integration activities.

Arnone, R. (2017). The Omnichannel Marketplace: A Look at Modern Consumers.

Adds...

Singh, J., Goyal, G., & Gill, R. (2019). Use of neurometrics to choose optimal advertisement method for omnichannel business. Enterprise Information Systems, 1-23.

Shopping...

Kull, S., & Hübner, P. (2016). Why Do Consumers Use Technologies for Shopping in Omnichannel Environments? Examining a Special Relationship Between Consumers and Devices. Journal of Emerging Trends in Marketing and Management, 1(1), 62-69.

Hübner, P. (2017). Why Do Customers Use Smartphones for Shopping in Omnichannel Environments? Proposition and Testing the Factor Structure of Items for Customer–Smartphone Structural Equation Model (PLS-SEM). Journal of Emerging Trends in Marketing and Management, 1(1), 22-29.

Cordon, C., Garcia-Milà, P., Vilarino, T. F., & Caballero, P. (2016). The customer chain: The omnichannel and the omnichain. In Strategy is Digital (pp. 65-83). Springer, Cham.

Lee, H., & Leonas, K. (2018). Consumer experiences, the key to survive in an omni-channel environment: use of virtual technology. Journal of Textile and Apparel, Technology and Management, 10(3).

Retail...

Savastano, M., Barnabei, R., & Ricotta, F. (2016, January). Going Online While Purchasing Offline: An Explorative Analysis of Omnichannel Shopping Behaviour in Retail Settings. In Proceedings of the International Marketing Trends Conference (pp. 21-23).

Xu, X., & Jackson, J. E. (2019). Investigating the influential factors of return channel loyalty in omni-channel retailing. International Journal of Production Economics, 216, 118-132.

Fashion shopping...

Kemperman, A., van Delft, L., & Borgers, A. (2015). Omni channel fashion shopping. In Successful technological integration for competitive advantage in retail settings (pp. 144-167). IGI Global.

Mirzabeiki, V., & Saghiri, S. S. (2020). From ambition to action: How to achieve integration in omni-channel?. Journal of Business Research, 110, 1-11.

PURCĂREA, T. Retail in the era of Omni channel marketing.

Hui-Min, M. A. (2016). Analysis and Strategy Study on the Conflict of Omni-channel Retailing in Mobile Internet Era. DEStech Transactions on Social Science, Education and Human Science, (icss).

Smart retailing...

Bèzes, C. (2019). What kind of in-store smart retailing for an omnichannel real-life experience?. Recherche et Applications en Marketing (English Edition), 34(1), 91-112.

Gupta, R., & Palawat, V. (2019). U.S. Patent Application No. 16/403,759.

Portuguese context...

Lima, A. F. S. (2015). Omni-channel Retail Strategies: An outlook to Portuguese business transformation.

Goic, M., & Olivares, M. (2019). Omnichannel Analytics. In Operations in an Omnichannel World (pp. 115-150). Springer, Cham.

S. Chain...

Zhuang, Y., Zhang, N., Wang, S., & Hu, Y. (2019). Optimal Logistics Control of an Omnichannel Supply Chain. Sustainability, 11(21), 6014.

Lu, J. (2017). Engaging Omni-Channel Consumers During Purchase Decisions.

E-Retailing...

Boldt, E., & Patel, G. (2015). Impact of Omni channel in a central warehouse: An analysis of warehouse activities for an electronic retailer.

Tjhin, V. U., Abbas, B. S., Budiastuti, D., & Kosala, R. (2017, April). Mobile usability: An antecedent for influencing purchase intention moderated by omni-channel integration quality. In 2017 3rd International Conference on Information Management (ICIM) (pp. 31-36). IEEE.

Air travel...

Sankaranarayanan, H. B., & Lalchandani, J. (2019). Smart Omnichannel Architecture for Air Travel Applications Using Big Data Techniques. In International Conference on Computer Networks and Communication Technologies (pp. 661-669). Springer, Singapore.

Kumar, A. (2014). DEVELOPING OMNI-CHANNEL SUPPLY CHAIN FOR RETAIL SECTOR (Doctoral dissertation).

Smart Exhibitions...

Park, A., Han, J. Y., & Lee, K. J. (2017, August). IoT-based omni channel service for smart exhibition and value of data. In Proceedings of the International Conference on Electronic Commerce (pp. 1-10).

Barann, B. (2018). An IS-Perspective on Omni-channel Management: Development of a Conceptual Framework to Determine the Impacts of Touchpoint Digitalization on Retail Business Processes.

Ulusoy, S., Batıoğlu, A., & Ovatman, T. (2019). Omni-script: Device independent user interface development for omni-channel fintech applications. Computer Standards & Interfaces, 64, 106-116.

Brown, S., Reber, M., Avijeet, V., & Boudett, J. (2019). U.S. Patent Application No. 16/050,181.

S. Chain...

Kumar, A. (2014). Dissertation Report on Developing Omni-channel Supply Chain For Retail Sector (Doctoral dissertation, Delhi Technological University).