Most marketers, media networks and agencies struggling through the COVID-19 induced slump in consumer demand have their sights fixed on the coming festive season. Hoping that in some magical way, twinkling lights and festive cheer will help consumers shrug off their pent-up fear and anxiety, and get out shopping.
It might work. Or it might not. But hope is not a strategy.
Looking forward for a valuable discussion.
The COVID-19 situation has created uncertainty in the minds of consumers and uncertainty leads towards anxiety. Humans respond differently in the face of uncertainty and their reaction/response can be analyzed and used to ease the anxieties of the consumers in a healthy way. For example, supporting positive actions that help consumers adapt and promoting positive behavior change might be helpful.