Hi I was wondering if it makes sense to run a smart #PLS if I have 2 IVs that are reflective (7 items and 6 items respectively), a reflective moderator (7 items) and two dependent variables that only have 1 item each: WTP (continuous measurement) & Purchase intentions (Likert scale).

It would also be great to get feedback on whether I can include latent control variables or only single item control variables. The control variables are depicted on the right hand sight of the model.

Thanks a lot for your help. I have attached my model in smart PLS.

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