Hi,
I am a student in business school at the EU in Barcelona and as part of our marketing research class we are doing a report on social media online consumer behaviour. In order to conduct our research, we design a survey destined to professionals to understand and gather data on the impact of social media on online consumer behaviour.
If you want to help us, here is a survey:
https://zh9pn8x09f6.typeform.com/to/o3p1bboZ
Thank you for your consideration.
Hey Lisa Vue, great question! Social media's impact on online consumer behavior is pretty huge. Think about it: we spend so much time scrolling through feeds, checking out posts, and engaging with content. All that interaction shapes how we make purchasing decisions.
For starters, social media is like a giant marketplace where brands can directly connect with consumers. You see ads, sponsored posts, and influencers promoting products left and right. It's almost impossible to avoid! And because it's so integrated into our daily lives, it definitely influences what we buy.
One big thing is social proof. When we see our friends, or even just random people online, endorsing a product or service, it adds a layer of credibility. We're more likely to trust something if others are vouching for it. That's why influencer marketing has become such a big deal – people trust recommendations from personalities they follow.
Then there's the whole FOMO (Fear of Missing Out) factor. Social media is great at making us feel like we need something RIGHT NOW. Whether it's a limited-time offer, a trendy item everyone's talking about, or just seeing other people enjoying something, it can create this sense of urgency to buy.
But it's not all about pressure tactics. Social media also gives us access to a ton of information. We can read reviews, compare prices, and research products before making a decision. So, in a way, it's empowering consumers to make more informed choices.
Of course, there are downsides too. Like how social media can sometimes distort reality, making us compare ourselves to unrealistic standards or impulse-buy things we don't need. And then there's the whole issue of privacy and data collection, which can make some people uneasy about engaging with brands online.
Overall, though, there's no denying that social media has completely changed the game when it comes to consumer behavior. It's not just about what's on the shelves anymore – it's about what's popping up in our feeds.
Lisa Vue That’s really interesting to hear. I’m glad to have contributed to this discourse.
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