I am trying to look for a protocol for measuring Kd value of receptor-ligand binding in HEk293 cells. Fortunately, cells endogenously express the membrane receptor of interest. I have alexa fluor labelled ligand. Last time I tried plating cells (5 x 10^4) in 96 well plate. Treated cells with alexa fluor labelled ligand for 2 h at 4 degree C. Removed the ligand, washed once with PBS, and there was absolutely no fluorescence. Should I be using some sort of a binding buffer to facilitate binding? Would poly-L-lysine coating of plate prior to plating cells would help? May be cells got washed off in washing. May be binding is too weak, can cells be cross linked with PFA at the end, before plate reading? Or, should I be doing everything with membrane factions and not whole cells?