I want to do the following topic for my PhD thesis:
"Presenting a retention marketing strategy with a customer reputation approach using data mining"
Given that the research method is qualitative, I request you to answer one of the following questions in one sentence.
Is it important to you that the bank has a system for engaging with lapsed customers?
Is it important to you that the bank tries to have a two-way interaction with customers?
Is it important to you that the bank tries to build long-term relationships with customers?
Dear Mohammad Zarandi ,
The answer to all three questions is positive.
The second and third questions are related. Which foregrounds the perspective of direct marketing... Since it is very important that the customer trusts the bank, this is also true in the case of the bank.
The questions and the answers given can also be examined from a cause-and-effect perspective.
Regards,
Laszlo
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